Hola! I'm Pablo, Colombian copywriter and creative director with over 20 years of experience in the advertising industry.

In 2018, I moved to Quito, where I worked for Publicis Ecuador for three successful years. I then changed positions and was hired by MullenLowe Delta, one of Ecuador's largest advertising agencies, where I performed as Creative General Director.

Currently, I am Group Creative Director at Archer Troy, one of the most outstanding indie advertising agencies in Mexico in recent years.

Throughout my career, I have had the privilege of working with multinational brands such as PepsiCo, Unilever, Movistar, MasterCard, Cinemark, ABInBev, and Nestlé, in agencies such as Ogilvy, Sancho BBDO, McCANN, Publicis and MullenLowe in the markets of Colombia, Ecuador, and Mexico.

While at Archer Troy, I have been immersing myself in the entertainment world, working mainly for Prime Video Mexico and Latam, Warner Bros., Activision, Videocine, among others. My passion for creativity and innovation, combined with my experience and knowledge in the advertising industry, makes me an effective creative leader and a valuable asset for any agency looking to drive their clients' success.

Recently, I have also been exploring the potential of A.I. in advertising. Although I am not an expert in the field, I am enthusiastic and constantly learning more about how to use it to our advantage. I like to stay up-to-date with the latest trends and discoveries in the industry to create more effective solutions for our clients.

In summary, I believe in teamwork, in training and enhancing the skills of the people under my charge, and in permanently updating my knowledge of digital platforms. I am convinced that in our sector, good, fresh, bold, and creative ideas mean money, while we also help shape society.